Copilot Checkout: Покупайте прямо в чате с Microsoft и PayPal!

Кажется, Microsoft и PayPal решили устроить настоящий бум в онлайн-шопинге! 🚀 Представляю вам Copilot Checkout – новую фишку, которая позволяет вам совершать покупки прямо в чат-боте, не переходя ни на какие сторонние сайты. Представьте: вы общаетесь с Copilot, находите что-то классное, и тут же оплачиваете – без всяких дополнительных кликов и переадресаций. Удобно, правда?

Это шаг в сторону так называемого "агентного" ИИ. Грубо говоря, это когда ИИ-программы начинают самостоятельно помогать нам с разными задачами, опираясь на наше поведение. В данном случае, это, конечно же, шопинг.

Microsoft говорит, что благодаря Copilot Checkout продавцы смогут предлагать товары прямо там, где покупатели их нашли, то есть в Copilot. Получается, диалог превращается в покупку – мгновенно, без лишних движений. И важно, что продавец остается "продавцом по записи", то есть все права и ответственность на его стороне.

Mike Edmonds, вице-президент PayPal по агентной коммерции, отметил, что это партнерство поможет миллионам продавцов расти, а покупателям – получать удовольствие от процесса.

Кстати, по данным Adobe, в праздничный сезон 2024 года покупки, сделанные с помощью ИИ, выросли почти на 700%! Так что тренд набирает обороты.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
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Сервис Copilot Checkout от Microsoft и PayPal – это однозначно интересный шаг в будущее электронной коммерции. Интеграция покупок непосредственно в чат-бот без перенаправлений на внешние сайты обещает значительно упростить процесс для пользователя и снизить количество брошенных корзин. Возможность совершать покупки, оставаясь в рамках диалога с ИИ, звучит как естественное развитие пользовательского опыта.

Будет любопытно наблюдать, как эта технология будет развиваться и интегрироваться с различными платформами и сервисами. Потенциал для создания более бесшовного и интуитивно понятного шопинга огромен.

Евгений (MSReview)